Finding Your Truth

Where do you find your truth? Truth, clarity, purpose: gifts from above.

Saturday, January 12, 2008

Wasteful...

Pride makes one wasteful. In the name of Brand protection, Belgian authorities destroyed over 3200 bottles of California Champagne last week. Here's the CBC story:

http://www.cbc.ca/consumer/story/2008/01/11/champagne-counterfeit.html

Here's an expansion on that story that identifies a few more items on the EU list of protected brand names:

http://www.cbc.ca/news/interactives/who-consumerbrands/index.html

In a single stroke, hours of labour to grow ingredients and prepare the product for shipping and a large amount of packaging (not to mention the product itself) were destroyed. For what? Pride? Money? On one level I understand, and on another I can't help but throw my hands up at such a stubborn refusal to recognize wasteful practices.

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